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About Us

LadyPic Fashion a part of TheFashionPool.com which is an American based young ladies destination which provides its customers with value, quality and fashionable outfits through an enthusiastic, fun, and professional team.

LadyPic first opened its doors in Sydney in 2001 and now has 130+ stores as well as an online store. Our customer base ranges between the ages of 18-35 with our direct competitors being businesses that are fast fashion price conscious retailers.

With large shipments of new styles arriving weekly, LadyPic is a fast fashion institute that is constantly scouring the globe for new trends, hot style tips and catwalk inspired pieces.

Combine this with our beautifully vibrant and unique stores, LadyPic’s style is one of a kind and we love to keep you up to date with everything that is happening in the fashion world.

LadyPic is continually growing and is always looking out for new opportunities and ways to stay in the forefront of their market as an on-going commitment to LadyPic’s future success, to stay true to the brand and always provide customers with new and exciting choices, an average of 50+ styles are introduced into the retail outlets each week.

Every store carries a minimum of 300 styles, at least 5000 pieces of stock at any given time; with quick turn around of 4-6 weeks. In order to secure new merchandise space continuously, a weekly markdown system has been adopted to ensure that the new and fresh trends coming through are housed in prime spots within the store.